Internet SEO marketing question?
Saturday, July 31st, 2010 at
11:14 am
if index page is replaced with new images and copy on url that is running a google ad words ppc, will this affect impressions?
We have had a google ad words account for years, last night we replaced landing page index page with new copy and images.
We have noticed today that impression volume is way down, why?
We do not understand the site we put back we used for years on google ad words?
Tagged with: google • impressions • index page • new images
Filed under: SEO Marketing
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The cost of adwords ads are effected by an increasing amount by the ad quality score. If you change te text on a landing page so it doesn’t coincide as well with the ad language the bid amount required to rank will go up. Apparently as part of a policy to discourage hard sell sales pages and affiliate marketers in general, which they believe don’t make for a positive user experience, the quality score system was added. Some people making a living from 1 page sales web sites were put out of business overnight. The quality score is a double edge sword in the sense that as the CTR for a keyword goes down, the quality score drops and the click costs increase, the quality score for a given keyword seems to stick to your account.
Landing pages now have to be made more like regular pages, with links allowing users to exit the page, privacy policy links and of course text that discusses the subject identified in the ad text and keyword. Where you once could dump a thousand keywords into a single campaign, the tendency these days is to create several campaign and landing page pairings, each using a small number of closely related keyword variations.
There are major events recorded in SEO expert’s diaries on the day has Google changed their rules or quality standards that impact on everyone using google. These changes can hit major web sites that rely on organic search traffic for their and find one day they are no longer listed on page one due to a change in the site ranking criteria, sometimes refereed to as the Google slap.